Grab-and-go retail is constantly evolving, and in 2023, the latest technology investment that lobby retail stores should invest in is the Guest Facing Point of Sale (POS) system.
Self-service POS systems are becoming increasingly popular and are now considered a must-have feature for hotels that want to stay ahead of the labor shortage impacting guest experience and meet the needs of their guests.
According to a survey conducted by Bluedot in 2022, 61% of customers prefer self-service over waiting for assistance from employees. This preference for self-service can be attributed to the convenience it offers customers, who can complete their transactions quickly and easily without having to wait in long lines.
But the benefits of self-service go beyond just providing a convenient checkout experience for customers. Self-service POS systems can also help hotels capture more sales by reducing the number of missed transactions, theft, and service recoveries that occur when front desk employees are busy or unavailable. In addition, self-service POS systems can help alleviate the workload of front desk staff, allowing them to focus on guest check-ins and reservation assistance.
Data collected from over 11M transactions in hotel lobbies indicated that adding a self-service POS systems can actually increase guest retail spend by up to 2x per transaction. When guests have the option to use a self-service checkout, they are more likely to buy more items and make purchases more frequently. This is because self-service systems allow customers to complete transactions quickly and efficiently, without feeling rushed or pressured by long check in lines.