Platte Street Mercantile Grand Opening Creates Lab for Impulsify Employees, Retail Strategies and Te

New Upscale Convenience Store Opening on Denver’s Booming Platte Street

Platte Street Mercantile (, a women-owned business, will be joining the list of new retail popping up in the booming Platte Street neighborhood. Located at 1620 Platte St. near the Highlands pedestrian bridge intersection, the grab-and-go convenience store will provide packaged meals, beverages, snacks and limited grocery to the popular Denver community.

The store opening is highly anticipated with visitors stopping by during renovations to express excitement for the new market. Residents and office tenants were greatly impacted by the relocation of Vitamin Cottage in 2018 - leaving no convenience or grocery outlets within close walking distance to meet the growing business and residential demand.

Co-owners Janine Williams and Tammy Williams are no strangers to grab-and-go retail. Janine is CEO and Founder of Impulsify (, a 2019 Colorado Companies to Watch winner. The Denver-based software company developed ImpulsePoint: a Retail Management System and ShopPoP: a self-pay kiosk solution used by several global hospitality brands to manage their lobby retail outlets.

Tammy Williams, Impulsify’s VP of Retail Design, uses the Consumer Product Goods (CPG) data captured by ImpulsePoint to design high performing markets. The software identifies national best sellers and emerging consumer trends based on data-science to drive product mix and retail price strategies.